We’re Evolving!

What started as Soft Cock Week, then Soft Cock Appreciation Week,

a bold, in-your-face way to spark education and conversation—

is now ItDoesntHaveToBeHard.org. 

This new name reflects not just our core message about men’s sexual health but also our bigger truth:

When it comes to Pleasure, Connection, and Well-Being, it doesn’t have to be hard to talk about and find helpful, actionable resources.